Digital marketing is any marketing effort delivered
over a digital channel-specifically the internet,although mobile and other
digital mediums are,technically,included.
At a high level, digital marketing refers to
advertising delivered through digital channels such as search engines,
websites, social media, email, and mobile apps.
Digital marketers monitor things like what is being
viewed, how often and for how long, sales conversions, what content works and
doesn’t work, etc. While the Internet is, perhaps, the channel most closely
associated with digital marketing, others include wireless text messaging,
mobile instant messaging, mobile apps, podcasts, electronic billboards, digital
television and radio channels, etc.
Why
digital marketing is important
Digital media is so pervasive that consumers have
access to information any time and any place they want it. Gone are the days
when the messages people got about your products or services came from you and
consisted of only what you wanted them to know. Digital media is an
ever-growing source of entertainment, news, shopping and social interaction,
and consumers are now exposed not just to what your company says about your
brand, but what the media, friends, relatives, peers, etc., are saying as well.
And they are more likely to believe them than you. People want brands they can
trust, companies that know them, communications that are personalized and
relevant, and offers tailored to their needs and preferences.
